Mapping the Fundamentals ’07 is all about sharing our experience as a living lab and to show you the fundamentals for successful wireless city deployments. We bring you the finest keynote speakers and their vision on digital cities.






Visions on a mobile future

Topics covered:

• Convergence and the role of digital cities
• Wireless city deployments: mapping the landscape and trends
• Services, services, services: What killer apps will fuel your service network?
• Best practice: setting up i-City
• The importance of wireless cities from the perspective of all stakeholders such as Telecom Operators, Government, Media & Content, ...
• The importance of Living Labs
• City experience where we will show the City Services Platform
• Wireless cities and the role of advertisers ...

Various industry leaders from the Telecom, Government, Developer and User world will show their vision on the future of wireless cities.

One of the examples is that of location based services (LBS) and advertising. The wireless applications we are developing take their place in all parts of a person’s social life. At that point, creativity and trendsetting point out the landmarks of the possibilities offered by LBS.
Just imagine what this can mean for advertising concepts.

MTF ‘07 also allows you to network with researchers, government leaders, industry leaders, and other professionals. You also have the possibility to attend various break-out sessions.

Real life City Experience
Mapping The Fundamentals’07 takes you on a personal City Experience in the first of our two living lab cities. You get to experience today’s services on a guided tour in the city of Hasselt.
Even better, you will meet users who share their experiences.